Once you join Experience Connection^TM, we will give you all the support you need on how to make a pitch for your business. Here are a few examples and some advice on giving your 60 second elevator pitch to investors, prospects, strategic partners and the general public

1. What is your product or service?

You need to discuss your product or service. People often don’t talk about their real product because they worry that someone is going to steal their idea. However, their fear is often unwarranted because most people simply have a hard enough time getting out of bed everyday. You don’t have to go into major detail in your pitch, but you need to give viewers that might help you, enough to wet their appetite.

2. Who is your target market?

Investors want to know who your target market is so they can get an idea about your potential business volume.  What is your market segment and how much business do you project?

3. What are your revenue streams?

They want to know all the ways that you are going to make money so they can understand how they will make money.

4. Who is behind the company?

There is an old saying, "Bet on the jockey, not the horse". In other words: Who is your management team? Tell them a little about you and your team's background and achievements. Who is on your advisory board or your board of directors? What type of accomplishments do they have and how are they going to help you succeed?

5. Who is your competition?

Don’t say that you don’t have any! There is direct competition and indirect competition.  Briefly discuss who they are and what they have accomplished.  Competition is a good thing. It means that you have a business model that works and is proven to do well.

6. What is your competitive advantage?

This is where you can show how you will beat your competition. What makes you the obvious choice to do business with? In other words, why should anyone do business with YOU? You need to effectively communicate how your company is different and why you have an advantage over the competition.  E.g.: proprietary technology, alternative distribution, key partners, affiliates.

7. Why are you making this pitch?

What do you need right now, in order to move your company forward? Capital? Expertise? A strategic partner? If so, how much do you need, and what are you willing to give up for it? What kind of funding are you looking for? Ultimately, what does the investor, partner, service provider get in return? You know what’s in it for you…but you need to answer, “what’s in it for them?”

Now since you know how to make your pitch take a few minutes and become a member of Experience Connection^TM. There are people waiting inside that can help you!

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