Marketing is one of the KEY elements for the success of any company. As a member of Experience Connection^TM, you will have access to the most up-to-date marketing ideas available today. Here are just a few samples, dealing strictly with advertising headlines….If you want more, simply Join NOW...The information you get for a free membership, is worth thousands of dollars every month!

**

The Success of Your Entire Marketing Campaign May Rest On Just One Thing: Your HEADLINE.

If you had just one chance to capture every prospect you've ever wanted...in just one headline...would you know what to write? You better because one shot may be all you get!

It is VITAL that you have a headline that stops people in their tracks and makes them want to read what follows.

If you create a poor headline it doesn’t matter what else you put in your ad because your copy will not be read…period.

**

Build Powerful Headlines That Will Make You MONEY.

Think about it for a moment…how do you read the newspaper? First thing you do is scan the HEADLINES until you see one that grabs you. Next you read the sub-headline. If you’re still interested, you’ll read the first paragraph.

We all do it. We stay on auto-pilot until a headline reaches out and grabs us by the throat.

**

The Headline Needs To Paint A Vivid Mental Picture.

In discussing the importance of a headline, Bruce Barton a well-known advertising guru told how the results of one ad were dramatically increased:

• Old headline: “John Smith made $110,000 the first year writing motion picture scenarios.”

• New headline: “John Smith sold his first motion picture scenario for $9,000 one month after completing this course.”

The new headline drew enormously more. The explanation was easy…making $9,000 in one month after completing a course is much more vivid than making $110,000 a year after writing motion picture scenarios. That small psychological difference could make or break your marketing campaign.

**

Interrupt Them…then Engage Them.

Well, sure, if you have $500 million to spend creating your brand, you can get a lot of mileage out of repetition and creativity.

But, on the off chance that you don’t have that kind of money to spend, we offer a different theory.

You may have heard of the IEEO formula, which stands for: Interrupt, Engage, Educate, and Offer. The first part of this simple formula refers to the headline and it is where most ads usually fail. If the headline doesn't command enough attention, then the rest of the formula -- even if the ad is effective -- fails.
The Success Doctor - Michael Fortin

And if you do it right you can close more sales and make MORE MONEY.

**

Headlines are your "front line" to any market. It's the first thing most prospects see. Your headline is your one big chance to interest and influence a selected audience with your message.
Great Headlines Instantly - Robert D. Boduch

**

Don't think that those millions will read your ads to find out if your product interests them. They will decide by a glance - by your headline...
Scientific Advertising - Claude Hopkins

**

Here are five samples of the types of headline starters that are proven to work:

• Challenge: Men Who “Know It All” Are Not Invited To Read This Page.

• Advice: The Secret Of Making People Like You.

• Inflammatory: 10 Ways Even Good Lawyers Steal From Clients!

• Warning: The #1 Most Common Goof In Buying A House!

• Problem / Solution: Does Your Energy Go Downhill Around Mid Afternoon? 7 Ways To Cure The 1 to 4 pm Slump

Always Remember The Headline Is The Ad For The Ad

What are you waiting for?